Conversational Ai is a fast-growing phenomenon, made possible by the introduction of vast computing resources, massive amounts of data and the use of cognitive resources to detect patterns that humans perceive as understanding and intent recognition.

Focusing on Daisee’s AI-driven speech analytics solution, Lisa, Opus Research investigates how the impact of this software reaches far beyond the contact centre and illustrates the massive potential of AI-driven speech analytics as a form of ‘conversational commerce’.

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